A couple of months ago I facilitated some digital strategy sessions at a smaller organisation. Everything was going well and participants debated energetically with each other. After a while, however, it became apparent to me that every discussion, every game, every assignment resulted in the same two groups discussing a variation of the same theme. Although the group explored lots of options, they continued to disagree on the same thing,

How can you help an organisation transform to be better adjusted to the 21st century? Last week after a lively guest lecture at the Reinwardt Academy about transformations in technology, society and the role of culture, a student asked me this enticing question, one that will likely trigger a set of blogposts. How do we turn ideas about the future into successful day-to-day action? Change has been a constant in

Last year I wrote an essay for Schreef, the magazine of the Dutch Foundation for Literature where I am on the advisory board, about new business models for writers. This article sparked a journey that reached a new highpoint last night and which, to some extend, serves as a personal poster child for the value of giving and receiving in the social media age, as well as how this can

It’s been a bit quiet around Inspired by Coffee lately. After a really successful first year, in which we worked with (at least) 27 different organisations in 12 different countries on diverse and exciting assignments, we have taken the past weeks to look at our own future. ‘Digital strategy’ is only a small part of the puzzle of running a successful organisation in the 21st century. Regularly, our solutions touched

All heritage content, in one way or another, is about stories. Grand histories, personal anecdotes and everything in between. Making a connection between heritage content and audiences either via outreach or engagement on traditional or new media is then an act of storytelling. In a lightning talk on the popular website TED in 2012 Kevin Allocca, a YouTube trend manager, explains succinctly what is needed to tell successful stories online

In his book The Long Tail, former Wired editor-in-chief Chris Anderson makes a compelling case for the large number of things that don’t happen in the ‘head’ or most popular part of any distribution. For example, when given the opportunity and a virtually unlimited audience, much more books of the 99.99% not in the average top-10 dominated bookstore  will be sold that of the 0.01% (both numbers are made-up stats)