Paleis Het Loo is one of the Netherlands major palaces and museums. In 2012 and 2013 we worked with the organisation to develop their digital and online strategy during a major reorganisation of the entire organisation. In the process we combined extensive desk research into international best practices and market-leaders with hands-on workshops and one-on-one sessions. This in depth research meant that our final solution was not only cutting edge but also tailored to the organisation’s needs thanks to the interactive workshops and interviews. A┬ádocument presented the opportunities and challenges for the palace, which were translated into an actionable strategy with full support of the staff.

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