Marketing and communication are not a department: they’re an essential skill for every employee, entrepreneur and manager in the 21st century. As part of the HRM programme of the Amsterdam University of Applied Sciences (HvA) we have given a workshop in the basics of marketing and communication in the 21st century. The workshop was aimed at strengthening Peperclip, an HR company founded by the students as part of their studies. It’s always a pleasure to work with (energetic, non-conformist, ambitious) students, especially when talking about building relationships between brands and people.Text on the button
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