At the Lift Conference 2015 in Geneva Adrian Hon made a compelling case against gamification. Hon – who amongst others developed the highly popular running game Zombies Run! – argued that leaderboards, achievements and challenges are often used to make a basically uninteresting thing ‘fun’. A good product doesn’t need gamification. A great book doesn’t need it, a smart game doesn’t, an intrinsically useful product doesn’t. Later the same day,