The International Institute of Colour Dancing
Last week I was in Trondheim to deliver a keynote on how learning is changing and how this impacts organisations. Basically, three parts Sir Ken Robinson, one part ICTs and one part earlier work I’ve done on 21st century skills and hiring for the future.
After the keynote we used the Digital Engagement Framework and the ideas of the attending Scandinavians to build four institutions that embraced these ideas and created value by involving & activating the creativity of their audience. One of these: The International Institute of Colour Dancing, a schoolbook example of a social organisation.
The IIoCD as a clear, audience-centred vision: ‘Yes, we think you can dance!’ It’s energising, inclusive, optimistic. As a true social institution, it engages both staff and audience in fulfilling their vision and sharing the joy of dancing.
The IIoCD taps into existing energy and networks related to dancing such as the rich YouTube archive of dance tutorials. To these existing resources it adds its unique knowledge about dancing styles and the historical context of dance. If you’re great at one style, they may introduce another that helps you grow as a dancer. The IIoCD is a place for learning, experimentation, connecting with others and – most of all – dancing. The institute is a real platform; always pushing people to go further, discover more, grow the audience’s love for dance and their ability to express this.
Of course, the IIoCD doesn’t exist. It was developed in just under an hour, complete with encouraging videos of dancing staff to show that yes: everybody can dance. If we had taken more time, the organisation would have proven even stronger, more social, inclusive and solid.
What I took away from the experience with the IIoCD is that it is incredibly simple to future-prove parts of an organisation. In the same workshop, we created 3 more organisations – one for each reading, coffee and ABBA – one of which I would have funded had it been presented to a committee I’m on. What it takes is the recognition that every audience has value to add and that in a future where Ken Robinson is right, this opens up a whole new playing field to do so: engagement, activism, learning. Let’s go!