Late last year Jim Richardson and I published the book Digital engagement in culture, heritage and the arts, combining years of work and countless case studies about digital engagement strategies into a manageable 67 pages. The free PDF has been downloaded 1000s of times and we get the sense it is helping at least some organisations move forward with their digital strategy. GREAT!
Over the past weeks I’ve worked with the most digital printer of NL (their words) and they did an amazing job at making a very physical book. We’ve identified at least 7 ways to use the PDF, but hardcopy (from the company printer or elsewhere) easily adds 3 more. GREATER!
So, how to use the book:
- As a toolbox to design your organisation’s digital engagement strategy.
- As an instigator for a discussion with your colleagues about more social institutions. (Pro tip: buy or print a physical copy and leave it next to the coffee machine.)
- As inspiration for the design of an audience-centred project or campaign.
- As ammunition in your ongoing discussion with peers and colleagues about digital media.
- As a tour behind the scenes of organisations like yours. (The book is based on practice, not theory, so all examples come from real life.)
- As the basis for an internal training programme on modern communication, media and technology.
- As a starting point for your own research or theory about digital engagement.
- PRINT ONLY: As a very physical reminder to leave on somebody’s desk that the world has changed and maybe, just maybe you’re organisation should explore the digital.
- PRINT ONLY: As a notebook for your team. Pass it around and let everybody make notes in the book. You’ll end up with a strong basis for digital engagement strategy.
- PRINT ONLY: As a gift to people you care to give some digital inspiration.
Although we’re a big fan of the free PDF (trees! clean desk policies!), a printed version has some advantages over bits and bytes. We encourage you to print the book yourself on the company printer, but if you want a really nice edition send me an email and we’ll work something out. Expect to pay 30 euros plus postage for all the benefits of PDF and PRINT. GREATEST!
(I should probably point out the 30 euros are to cover the most digital printer of NL. No profits. If you buy in bulk (a box or more) you’ll pay less.)