In the summer of 2012 Jim Richardson and I published a free booklet to allow organisations around the world to use the Digital Engagement Framework to develop digital strategies and activities. The book has been downloaded 1000s of times, which is great, but somewhat to our surprise it has also been used by 10s of organisations all over the world.
This month we’ll launch a book with an improved framework and a lot of hands-on advice about developing digital engagement strategies, again available for free download. The book includes 20+ case studies, many of which we didn’t know about before we asked for them some months ago. They show how the Digital Engagement Framework has been used (often creatively) to help institutions move forward. Three of my favourite examples:
Crowdfunding success for Palazzo Madama in Turin
Carlotta Margarone emailed us to tell about a great crowdfunding success for the Palazzo Madama, a small museum in Turin, Italy. They needed to raise around €80,000 to buy the Servizio D’Azeglio, a rare set of earthenware, which was going up for auction. The project worked and it worked brilliantly, raising €96,203.90 from 1591 contributors, both online and – to a lesser extend – offline. The best part of the project is the way Carlotta and her team kept track of the statistics, cumulating in a presentation that tells us a lot about the way crowdfunding works.
A digital strategy for the ROM
On the other side of the Atlantic, in Toronto, Canada, over the past few weeks Ryan Dodge of the Royal Ontario Museum has been working with the Digital Engagement Framework to develop a digital engagement strategy for his institution. Friendly enough to share, Ryan even put some early results of the internal workshops he ran on Twitter:
— W. Ryan Dodge (@wrdodger) October 28, 2013
Developing a new online presence for The Loo Palace
A project we did ourselves with the Digital Engagement Framework was helping The Loo Palace to define and design a new online strategy and presence. In a participatory process spanning a large part of the organisation and many people in it, the framework was used to structure all existing ideas and opinions and come up with a focused and meaningful strategy. In History News, the magazine of the AASLH, I wrote an article about the process (which is a good read, I think).
The book Digital Engagement in Culture, Heritage and the Arts will be out soon and apart from these case studies (in much more detail) shares many more. We’ve updated the Digital Engagement Framework to reflect your feedback and our experience running many masterclasses and workshops. If you want to be among the first to download your free copy, sign up here to get a note when it’s ready.
If you’re a blogger and would like to receive a copy ahead of publication, please send me an email or twitter message.